Me ?

41… 19 years building software… these days building my own products as a solo dev 😎 …
If you're thinking "this guy's either crazy or doesn't sleep", you're probably right on both counts 😅 but here I am, launching this blog, and I want to tell you why.

Why I'm starting this now???

I've spent years building things... apps, platforms, systems... some that worked, some not so much (RIP abandoned projects. Fitrezza, someday I'll finish you).
But always in silence… never sharing the process, never documenting what I learned, never building a community, even though it's something I've always wanted to do.

Lately I realized: I'm solving problems other people have too, but I'm not sharing the solutions. If I'm hitting these problems... how many other developers are? So this blog is to document that journey. Not to sell courses, not for followers, not for the ego... but so that, a while from now, I can look back and not forget the whole road.

What I'm going to share

It won't be all "win, win, win", it's going to be real. Productivity and time management (topics I'm genuinely into): how I actually do it, how I prioritize when I've got 20 tasks and 4 projects at the same time, my time blocking setup (the real one, not the ideal one), the deep work techniques that work for me, how I keep burnout away (because I've burned out before) so hopefully I can help someone else dodge it... Technical decisions in my builds, why I picked this or that framework... how I ship fast... without cutting corners 😁. I'll try to document the journey of at least one of the side projects I'm working on right now, real numbers (users, MRR, traffic), wins, failures... unfiltered... product decisions, and when it's time to pivot, the why.

My Philosophy (Non-Negotiable)

Family first. Caro and my two daughters, Fran and Flo, are my foundation. Without their support, none of this would be possible.
"No excuses, just execution." Get the Shit Done. If something doesn't work, Next. If it fails, I learn. But I don't quit.
Consistency > Perfection. This blog won't be perfect... the posts won't be 100% polished. AI helps me a lot, but they'll ship, and we'll keep at it consistently.
Shipping > Planning. Less planning, more execution. Less "someday", more "today".

What I will NOT do!!

Sell courses or coaching, not interested... I've got products to build.
Generic motivational content, only specific, applicable stuff that I actually use myself.
Pretend everything's easy… nah, it's hard, it's draining. But you keep going...
Content for the sake of content, if it doesn't add real value, I don't publish it.

If you're in the same boat, this blog is for you... see you in the next posts, and don't forget... Get the Shit DONE. 🚀