Month Two

Two months ago I left my job. Last month I wrote about the first 30 days… the adrenaline, the freedom, the fear. I said I'd check in again.

Here I am.

Hikari: the distribution wall

Hikari is live. It works. The widgets are beautiful, the quotes hit right, the UX is clean. I'm genuinely proud of the product.

But here's the thing nobody tells you: building the app was the easy part.

Distribution is a different animal. I've been trying everything… ASO, social posts, reaching out. The downloads trickle in. A few here, a few there. Nothing that feels like momentum yet.

I used to think shipping was the hard part. Now I know shipping is just the beginning. The real game starts when you need people to find your thing in a sea of millions.

April is going to be all about this. Full focus on distribution for Hikari. Paid ads research, content strategy, anything that moves the needle. I need to figure this out because if I can't distribute Hikari, I can't distribute anything.

Mushin: the monster in the room

I need to be honest about Mushin.

It scares me.

Not because it's technically hard… I've built complex things before. It scares me because the vision is so big and the current state doesn't match what I promised. Not even close.

When I started the 30-day challenge back in November, I had this clear picture of what Mushin should be. A focus tool that understands natural language. An AI layer that's invisible but intelligent. Something that makes deep work effortless.

Five months later, it's still not that. And I don't know when it will be.

I haven't abandoned it. But I've accepted that Mushin needs more time, more thinking, more maturity… both the product and me. Forcing it to ship before it's ready would be worse than waiting.

New energy: Renddi and the office

Not everything is uncertainty and fear.

Two friends and I are building something together. It's called Renddi… an education platform focused on PAES preparation in Chile. We want to tackle what nobody has properly solved in the academic prep space here.

It's early. Very early. We're aiming to launch this month, and there's a lot to figure out. But the energy is different when you're building with people you trust.

We also got an office. A real physical space. Right now it's just walls and potential … we need to furnish it, set it up, make it ours. But walking into that empty room and knowing it's where we'll build things... that hits different than working from my couch.

The factory keeps moving

DioniFactory isn't slowing down. If anything, it's accelerating in directions I didn't expect:

Chokin is almost ready — a family app teaching kids financial responsibility through tasks and rewards. It's been in the oven for a while and it's close.

Shirube is new. A journaling app with AI enhancement. Simple, private, with voice support. I started the MVP this week and I'm going deep on it this month alongside Hikari distribution.

So that's four products in various stages. Five if you count Mushin sitting there, staring at me.

Is it too much? Probably. But I'd rather have too many ideas pulling me forward than none at all.

The stuff I don't talk about

There are some legal situations brewing with my former employer. I won't get into details, but it's there. In the background. Taking mental energy even when I try to ignore it.

I'm also making changes physically. Last year I built a gym habit and I'm fighting to keep it. It's easy to let discipline slip when your whole life is unstructured. The gym is one of the few things that gives my day a rhythm.

Two months in: the honest take

The fear hasn't gone away. If anything, it's evolved. Month one fear was "can I survive?" Month two fear is "am I building the right things?"

I have a launched product that needs distribution. A scary project I can't figure out. A new venture with friends. An almost-ready app. A brand new app. An office with no furniture. A body that needs movement. And a mind that won't stop generating ideas.

It's messy. It's uncertain. It's exactly what I chose.

Month three starts tomorrow.